Watch the ‘Do Matter’ video


Watch the ‘Do Matter’ video


Plaid have released a new video for ‘Do Matter’; the opening track from the duo’s forthcoming album ‘The Digging Remedy’, out on 10 June.

Directed and produced entirely by Christopher Arcella, the video was shot across two weeks in the Arizona wilderness. Watch the ‘Do Matter’ video below and uncover new music, track stems, animations and more on The Digging Remedy website, an ongoing collaboration with Cabbibo.

‘The Digging Remedy’ is available to preorder on Vinyl, CD and Digital with instant downloads of ‘Do Matter’‘CLOCK’ and ‘The Bee’ at: 

BleepiTunes • Amazon(Vinyl)

Plaid • ‘Do Matter’ (Official Video)

“Four elements form the foundation of this video: First and foremost is Plaid's cinematic track, which builds a long dramatic crescendo that serves as a blueprint for the narrative. The second is the album and logo art by Designers Republic which inspires the sharp-angled, modular flying objects. Third is the quiet, beautiful Arizona landscape, and fourth is actress Claire Louge's performance which connects viewers to the mysterious events taking place in the sky.”Christopher Arcella (Director).